How are younger people finding their into the sports media industry and their thoughts on how they consume sports content
This week on The Wormcast it's episode 47. I was curious how the younger generation is consuming sports content of their favorite teams. Why are they not watching as many live games as older viewers and what can broadcasters do to grab and keep their attention? My guests are two recent graduates of Emerson College in Boston, Jen Litchfield and Tim O'Sullivan. Both are working in the sports media and we discuss how they found their first opportunities during a pandemic. Then Clark Pierce joins me for our weekly conversation about the latest news and reviews in sports media. Enjoy!
2:20 Jen and Tim's sports media background - how they got into the business and the challenge of finding work during the pandemic.
15:00 What their goals are in the sports media business
22:45 How Jen and Tim's consume games and content of their favorite teams.
31:00 At what age did they get a smart phone and how that formulate how they consume sports content?
33:20 Social media platforms and sports content
39:55 Why are younger viewers not watching as much live sporting events?
45:00 The influence of fantasy sports and sports wagering on their viewing habits
49:15 How would they present games to attract a younger audience?
55:50 The value of participating in sports as a connector to their sports fandom
59:00 Gen Alpha, how are they going to be engaged to consume sports content?
1:06:00 Worm Bytes with Clark Pierce - Comcast v YouTube in a carriage fight
1:14:00 Manning Night Football
1:21:00 Review of Ryder Cup on NBC
1:34:00 NFL Wild Card Game on Monday Night
1:37:00 The Travelers PGA Tour tournament playing Wed through Sat to avoid NFL Conference Championship Games
1:40:00 Brady v Belichick