William Mao - Octagon VP of Global Media Rights Consulting

This week, it's episode 57 of The Wormcast and my guest is William Mao, Octagon's VP of Global Media Rights Consulting. We chat on a wide variety of topics in the sports media landscape. William brings a unique perspective as we touch on subjects from the NFL, College Football Playoff to the Olympic Games on NBC, enjoy!

Topics discussed: 1:45 William's responsibilites at Octagon and his path in the buisiness 7:50 Sinclair's lifeline for their D-to-C product 15:00 NFL ratings juggernaut 20:00 CFP's missed opportunity 28:30 Competition for Neilsen measuring audiences 31:45 NBC's Olympics challenges 37:45 Microsoft purchasing Activision 40:20 Did Apple miss the boat on live sports and should they buy ESPN 46:20 Netflix 'Drive to Survive' now with the PGA Tour and ATP/WTA Tour 48:40 MLS and US Soccer rights

This podcast is hosted by ZenCast.fm