This week, it's Episode 9 of The Wormcast: How Sports Media Happens. My guest is Amy Rosenfeld of ESPN. Amy is VP of Production for soccer and the ACC Network. Amy has covered just about every sport under the sun as a freelancer for NESN producing Boston Bruins games, to producing Curling at the 2002 Salt Lake City Winter Olympic Games for NBC, as well as The Great Outdoor Games at ESPN.
We start off with how ESPN produced the MLS is Back tournament in Orlando. From health and safety to jumbo virtual advertisement walls.
15:00 Protocols that will stick with sports production going forward
23:25 Sharing best practices with ESPN's NBA colleagues in the Disney Bubble.
31:00 How will ESPN produce MLS matches going forward and the "world feed" model might be the future of sports production in many of the major leagues in North America.
38:00 The genesis of ACC Network
43:00 College students getting real world sports tv production experience
52:00 Amy's career path with a story about David Letterman
56:30 ESPN's The Great Outdoor Games
59:00 Producing Curling at the 2002 Salt Lake City Winter Olympic Games, which became a cult favorite.
1:01:30 Evolution of ESPN's World Cup coverage over the years
1:09:00 Women behind the scenes leading in sports production
1:15:00 People Management now more than ever it's important